And THEN What Happens?
Reinventing Marketing in a Post-Recession World

Kristi D. VandenBosch

Every business from the mom-and-pop corner store to multinational enterprises have felt the changes which have swept the globe in the past year. Due to the recent recession and behavioral changes in the very basic way that people relate to brands and brand identity, businesses are being forced to look at the way they connect with their customers.

Kristi D. VandenBosch, CEO of Publicis & Hal Riney, will discuss the cultural shift in buying and spending behavior and how to help your clients connect with consumers in increasingly pertinent ways, adding digital, mobile, social and experiential tactics. With over 20 years of experience in the advertising and marketing fields, her forward thinking perspective on the changing landscape of advertising and marketing is particularly relevant during these turbulent and uncertain times.

Be sure to save Tuesday, April 6, on your calendar as this discussion will undoubtedly prove to be very intriguing and incredibly educational for everyone, regardless if you’re a business owner or creative professional and is an incredible opportunity to interact with one of the advertising industries top minds.

Who is Kristi VandenBosch?

Kristi joined Riney in 2009, becoming one of the first CEOs of a “traditional” advertising agency drawn from a nontraditional background. Her experience includes leading a regional network for TBWA Worldwide, as North American President of digital agency TEQUILA, as well as Managing Director tenures at Omnicom’s Direct Partners, and Draft Worldwide. Her integrated marketing services background led to roles on global marketing teams for Nissan, Infiniti, Sony and Pioneer, and her category expertise ranges from automotive to packaged goods, consumer electronics to financial services, dot‐coms to fashion. Kristi works with a number of universities, as well as the American Association of Advertising Agencies, on integrated marketing education programs, and is a frequent speaker on the influence of technology on culture and politics.

Kristi earned her M.B.A. from DePaul University’s Kellstadt School of Business in Chicago, and undergraduate degrees in Advertising Management from DePaul University, and Technical Illustration/Commercial Art from Ferris State University in Big Rapids, Michigan. She has served on the board of directors of NeoEdge, a technology company specializing in the casual gaming space, and is currently a member of the advisory board for Involver, which develops social networking applications for marketers.

Who is Publicis?

Publicis & Hal Riney is an American advertising agency, founded in San Francisco in 1977 by Hal Riney as Hal Riney & Partners. He had previously led the west coast office of Ogilvy & Mather since 1976. They are best known for their award-winning work on Saturn automobiles and HP. Other notable campaigns have been for Sprint, Crocker Bank, Perrier, Alamo Rent A Car, Henry Weinhard’s, E & J Gallo Winery (specifically Bartles & Jaymes). Riney had previously created and narrated the noted Morning in America and Bear in the woods television commercials for the successful Ronald Reagan 1984 Presidential re-election campaign.The agency was purchased by Publicis in 1998.

What: a2n2 Power Lunch with Kristi D. VandenBosch
When: Tuesday, April 6, 2010
Where: Harrah’s Convention Center

RSVP by Thursday, April 1st

Buy Your Tickets Online

Join a2n2 Today, Get the Member Lunch Price!

If you have any questions about or problems with the online payment process, please let us know at customerservice@a2n2.com

(Um, yes, you will.)

Past ADDY winners Brett Rhyne, Marnie Mattice, Page Galeoto and Jeff Dow

ADDY Awards Presentation and Party

Friday, March 12, 5-10pm

Get your tickets here.

Job Bank

Company

R&R Partners

Address

615 Riverside Drive

Position

Public Relations Acct. Supervisor

City, State, ZIP

Reno, NV 89503

Contact

Lisa Blauth

Phone

775.323.1611

e-mail

lisa.blauth@rrpartners.com

Fax

775.323.9021

Description

This person will be working with one of the region’s top hospitals and a great group of people.  Minimum of three to five years of experience

Notes

Send your resume to lisa.blauth@rrpartners.com or contact me at 775-323-1611 for more info. or a detailed job description.

Date Posted

2/8/2010 ]]> http://a2n2.com/2010/02/job-bank/public-relations-acct-supervisor/feed/ 0 http://a2n2.com/2010/02/job-bank/production-assistant/ http://a2n2.com/2010/02/job-bank/production-assistant/#comments Tue, 09 Feb 2010 00:19:11 +0000 admin http://a2n2.com/?p=342

Job Bank

Company

KRNV-TV

Address

1790 Vassar Street

Position

Production Assistant

City, State, ZIP

Reno, NV 89502

Contact

Carrie Walker

Phone

e-mail

cwalker@krnv.com

Fax

775.785.1208

Description

Job Type: fulltime
Hours: 2:30pm-11:30pm Days Vary
Compensation: Confidential / year
Typical Duties:

Perform any production duties as assigned including:
• Studio camera operator
• Floor director
• Graphics operator using Deko, ControlAir and Photoshop
• Audio operator
• Perform lighting duties as required
• Maintain production studio and control room, and
• Perform other tasks related to the position as assigned, which may include website contribution.

Benefits:
Full Time = Sick & Vacation, 401k
Insurance partially paid by company.

Requirements:
• Experience operating studio cameras
• Knowledge of studio lighting procedures and techniques
• Ability to learn quickly and take direction
• Ability to work well under pressure and as a team member
• Typing and good spelling skills necessary
• Ability to read and write, College degree preferred
• Must be able to lift & position 40 pound lighting instruments
• Previous television experience preferred, but not necessary.

Notes

Human Resources
Sierra Broadcasting Company
1790 Vassar Street; Reno, Nevada 89502
Fax: 775-785-1208;
Email: cwalker@krnv.com

Date Posted

2/8/2010 ]]> http://a2n2.com/2010/02/job-bank/production-assistant/feed/ 0 http://a2n2.com/2010/02/job-bank/master-control-operator/ http://a2n2.com/2010/02/job-bank/master-control-operator/#comments Tue, 09 Feb 2010 00:09:54 +0000 admin http://a2n2.com/?p=347

Job Bank

Company

KRNV-TV

Address

1790 Vassar Street

Position

Master Control Operator

City, State, ZIP

Reno, NV 89502

Contact

Carrie Walker

Phone

e-mail

cwalker@krnv.com

Fax

775.785.1208

Description

Job Type: fulltime
Hours: TBA
Compensation: Confidential / year

Typical Duties:
•Responsible for “On Air” switching of video and audio;
•Sustain quality video and audio signals at proper levels;
•Maintain accurate programming and transmitter logs, and report abnormal deviations; Responsible for proper transmitter control;
•Record multiple satellite feeds, tape duplication and tape transfer; and
•Perform other tasks related to the position as assigned, which may include website contribution.

Benefits:
Full Time = Sick & Vacation, 401k
Insurance partially paid by company.

Other Requirements:

•2 years experience, FCC license or SBE operator certification preferred.
•Strong computer skills and multi taking required;
•Hands-on experience in the operation of equipment normally encountered in a television station, including High Definition computer function/operation, video and audio control boards, VTR machines (1” and ½”), character generators, etc.;
• Able to communicate clearly in speech and writing;
• Familiar with television terminology and capable of performing correctly with split second precision, even under stressful conditions;
• Ability to carry heavy equipment if necessary; and
• Pass a pre-employment drug test.

Notes

Human Resources
Sierra Broadcasting Company
1790 Vassar Street; Reno, Nevada 89502
Fax: 775-785-1208;
Email: cwalker@krnv.com

Date Posted

2/8/2010 ]]> http://a2n2.com/2010/02/job-bank/master-control-operator/feed/ 0 http://a2n2.com/2010/01/addy-awards/to-what-lengths-will-you-go-6/ http://a2n2.com/2010/01/addy-awards/to-what-lengths-will-you-go-6/#comments Fri, 29 Jan 2010 12:00:38 +0000 admin http://a2n2.com/?p=318

Jeff Dow — 92 Gold ADDYs

red bull transfusion at age 11

For those who sweat, stress and are consumed by their own methods of madness in creating advertising that stands out, take heart: the ADDY® Awards are back. Gather up your best and enter today. Because regardless of whatever superstition, ritual or routine you subscribe to, you can’t win the goods if you don’t play the game.

The Reno ADDY Awards showcase the area’s finest creative work that, if it stands up to the test, is forwarded on to regional and national ADDY competition.

Enter by January 29.

2009 ADDY Awards Call for Entries

RSVP by January 28 | Buy tickets online

Chris Kelly

Online and offline advertising and marketing are no longer silos unto themselves. If you want to boost the bang in your marketing buck, you need to integrate.

a2n2 Presents Chris Kelly, Managing Director of G2 direct & digital, for the February Power lunch on Tuesday the 2nd. Chris will share his experience marketing to 18 – 29 year old uninsured Californians for Tonik Healthcare using industry and audience research to integrate an offline and online campaign.

What: a2n2 Power Lunch with Chris Kelly
When: Tuesday, February 2, 2010
Where: Harrah’s Convention Center

About Chris Kelly

Christopher Kelly has twenty-five years of marketing experience in Banking, Technology, Telecommunications and Financial Services companies. As a published author and recognized leader in customer relationship management, Chris is a frequent speaker both domestically and internationally. Chris has been a member of several senior management teams with start-ups, turnarounds and Fortune 500 companies alike, demonstrating creativity, quantifiable results, leadership and seasoned management skills.

Chris’s marketing experience includes: product and brand marketing, direct marketing, database marketing and market research. He is an expert of developing and implementing information based marketing strategies that provide quantifiable results that support the brand and deliver the desired client experience.

RSVP by Thursday, January 28

Buy Your Tickets Online

Join a2n2 Today, Get the Member Lunch Price!

If you have any questions about or problems with the online payment process, please let us know at customerservice@a2n2.com

Steven Aramini — 88 Gold ADDYs

able to leap writer’s block at a single bound

For those who sweat, stress and are consumed by their own methods of madness in creating advertising that stands out, take heart: the ADDY® Awards are back. Gather up your best and enter today. Because regardless of whatever superstition, ritual or routine you subscribe to, you can’t win the goods if you don’t play the game.

The Reno ADDY Awards showcase the area’s finest creative work that, if it stands up to the test, is forwarded on to regional and national ADDY competition.

Enter by January 29.

2009 ADDY Awards Call for Entries

Scott Mortimore — Co-Conspirator on 200+ Gold ADDYs

diagnosed with a terminal case of curiosity

For those who sweat, stress and are consumed by their own methods of madness in creating advertising that stands out, take heart: the ADDY® Awards are back. Gather up your best and enter today. Because regardless of whatever superstition, ritual or routine you subscribe to, you can’t win the goods if you don’t play the game.

The Reno ADDY Awards showcase the area’s finest creative work that, if it stands up to the test, is forwarded on to regional and national ADDY competition.

Enter by January 29.

2009 ADDY Awards Call for Entries

Tim O’Brien — 208 Gold ADDYs

traces of lucite detected in his blood

For those who sweat, stress and are consumed by their own methods of madness in creating advertising that stands out, take heart: the ADDY® Awards are back. Gather up your best and enter today. Because regardless of whatever superstition, ritual or routine you subscribe to, you can’t win the goods if you don’t play the game.

The Reno ADDY Awards showcase the area’s finest creative work that, if it stands up to the test, is forwarded on to regional and national ADDY competition.

Enter by January 29.

2009 ADDY Awards Call for Entries