Brand Development vs. Branding
Thursday, September 11 | 11:30 a.m. - 1:00 p.m. | Harrah's Reno | RSVP | Buy Tickets
A New Twist on Branding
Discover your inner brand … and let it out! A brand is more than a logo and tagline, it's a reflection of potential and a road map for effective business and marketing strategy.
As an advertising professional, do you know your brand? Do you know your clients' brands? Are your campaigns aligned with brand?
RSVP Online by Noon Tuesday, September 9
Jim Hughes, founder and managing director of The Brand Establishment and creator of the "Turning the Telescope" brand-discovery process, will speak to branding and the power of brand as it relates to advertising and marketing during the September a2n2 Power Lunch. As founder and brand development trainer for The Second Wind Network, Jim has been an industry leader for three decades as a manager, teacher and author.
- Jim will talk about the true definition of a brand, and the difference between brand development and branding.
- He will discuss the five different types of brand architecture and the importance of brand strategy and business strategy alignment.
- Jim will help agency principals understand their role in brand development.
Tickets are $20 for a2n2 members and students, $30 for non-members. AMA, AIGA and PRSA membersmay purchase tickets at the a2n2 member rate of $20. » Buy tickets
Jim Hughes
Founder, Managing Director
The Brand Establishment
Jim is one of those rare individuals who have had classic advertising training at one of the finest communications schools in the country, Art Center College of Design in Los Angeles. Art Center is a school where all instructors are working professionals. This allowed Jim to participate in creative assignments for such major advertisers as Volkswagen, American Airlines, GTE and Alka Seltzer.
Jim’s first professional position was as an Art Director for Orange County California’s then largest advertising agency, Perarra/Vineyard, where he was introduced to a broad base of advertising accounts.
The phenomenal growth of Orange County, its need for creative leadership and an entrepreneurial spirit combined to motivate the formation of Todd Hughes Advertising in September of 1971. And over the next thirty plus years Jim developed and advanced the agency’s expertise in brand development for many prominent local and national advertisers. He is also the author of the agency’s brand discovery process that has become widely recognized as the new paradigm in brand development, “Turning the Telescope.”
In November of 2003, TH&M Advertising was acquired by one of Southern California’s most noted agencies, Rieches Baird. And today, Jim is Consulting Director of RB’s newly created consumer brand development group, TH&M/RB.
Jim is also an industry activist. He has served on the board of directors of the Orange County Ad Club, The Ad Council and chairman of the Orange County Ad Awards competition.
Jim is a brand development trainer for The Second Wind Network, the largest training organization of advertising agencies in the world. He is also the founder and Managing Director of The Brand Establishment, a training organization for ad/PR agency and design firm principals and consultants who are licensed to facilitate his brand discovery processes, and trained in his unique branding and brand development philosophies. Jim is an author, frequent speaker, consultant, and seminar leader and has taught two advanced studies workshops in brand development at Northwestern University’s Seabury Institute.
Buy Your Tickets Online
| If you haven’t already, don’t forget to RSVP. (It’s a separate process.) | ||
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| September PowerLunch Ticket a2n2 member |
$20 | |
| September PowerLunch Ticket AMA, AIGA or PRSA member |
$20 | |
| September PowerLunch Ticket Non-member |
$30 | |
| September PowerLunch Ticket Student |
$20 | |
Join a2n2 Today and Get the Member Lunch Price!
| Add this item to your cart along with your member price lunch ticket | ||
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| a2n2 Professional Individual Membership Good through June 2009 |
$85 | |
| Professionals under age 35 may consider joining Ad 2 Reno. Membership in Ad 2 provides the same benefits as a2n2 membership at a reduced fee. Learn more here. | ||
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