a2n2Advertising Association of Northern Nevada

The Road to Recovery

Mining the data to find the elusive customer and improve sales

Join a2n2 Tuesday, August 10 for an information-packed, strategy-intensive presentation when The Media Audit, one of our leading national database resources, presents The Road to Recovery: What Reno Marketers Need to Know. All attendees will be entered into a drawing to win a FREE one-year subscription to the Media Audit for the Reno market.

Karen Marvin of The Media Audit will discuss what local companies looking for an edge in local marketing need to know including; how local media habits differ from national habits, where the opportunities for local growth are, and how the Reno market compares to markets such as Las Vegas or Sacramento.

This presentation will take place at a2n2’s new Power Lunch venue, the Atlantis Casino Resort Spa. Networking begins at 11:30, lunch is served at 12.

Developing strong marketing strategies that can woo Reno customers ready to start spending again post-recession is key to the success of any business looking to rebound or grow. Karen Marvin will offer attendees a road map to post-recession business success using proven media and marketing strategies.

As a special bonus to our members and guests, after the presentation, there will be a drawing for a free one-year subscription to the Media Audit for the Reno market. This subscription is incredibly valuable for any agency or group that buys media and wants to understand the needs and wants of their demographic better. With turnout expected to be under 100, the odds of winning a one-year subscription for this incredible marketing tool are great.

Be sure to mark your calendar for what promises to be an incredibly informative a2n2 Power Lunch. With Radio, Online Media, Television, Cable, Print and Outdoor all jockeying for precious marketing dollars, this is an excellent opportunity to find out how to mix and match the various tools to your advantage.

Who is The Media Audit?

The Media Audit is a multimedia, qualitative audience survey conducted annually or semi-annually in 80+ local U.S. markets, providing valuable insights for today’s changing consumer and media marketplace. Shopping information includes planned purchases, frequent/heavy users, stores shopped, and brands purchased across a multitude of consumer categories. Lifestyle information includes travel and leisure activities participation, from golf to gardening to restaurant usage.

The Media Audit’s local market surveys also measure exposure to radio, print, broadcast TV, cable TV, outdoor, and online usage, thus providing the most comprehensive and up-to-date source for media and consumer insights available today.

The Media Audit syndicated database is available via a printed report as well as through a proprietary software program and through third party software packages and online delivery systems.

New venue for Power Lunches

After much feedback from Power Lunch attendees over the last year, we have moved the venue to the Atlantis Casino Resort and Spa. With a fantastic menu, easy parking and an excellent A/V system, we think the Atlantis is the perfect venue to host our luncheons. Come learn from award-winning national and international speakers from the advertising and marketing world in a great new location.

What: a2n2 Power Lunch with The Media Audit
When: Tuesday, August 10, 2010 / networking, 11:30 am / lunch, noon
Where: Atlantis Casino Resort Spa

This a2n2 Power Lunch is sponsored by
Emphasis on Excellence.

RSVP by Thursday, August 5

Buy Your Tickets Online

Join a2n2 Today, Get the Member Lunch Price!

If you have any questions about or problems with the online payment process, please let us know at customerservice@a2n2.com

Kristi D. VandenBosch: CEO of Publicis & Hal Riney

And THEN What Happens?
Reinventing Marketing in a Post-Recession World

Kristi D. VandenBosch

Every business from the mom-and-pop corner store to multinational enterprises have felt the changes which have swept the globe in the past year. Due to the recent recession and behavioral changes in the very basic way that people relate to brands and brand identity, businesses are being forced to look at the way they connect with their customers.

Kristi D. VandenBosch, CEO of Publicis & Hal Riney, will discuss the cultural shift in buying and spending behavior and how to help your clients connect with consumers in increasingly pertinent ways, adding digital, mobile, social and experiential tactics. With over 20 years of experience in the advertising and marketing fields, her forward thinking perspective on the changing landscape of advertising and marketing is particularly relevant during these turbulent and uncertain times.

Be sure to save Tuesday, April 6, on your calendar as this discussion will undoubtedly prove to be very intriguing and incredibly educational for everyone, regardless if you’re a business owner or creative professional and is an incredible opportunity to interact with one of the advertising industries top minds.

Who is Kristi VandenBosch?

Kristi joined Riney in 2009, becoming one of the first CEOs of a “traditional” advertising agency drawn from a nontraditional background. Her experience includes leading a regional network for TBWA Worldwide, as North American President of digital agency TEQUILA, as well as Managing Director tenures at Omnicom’s Direct Partners, and Draft Worldwide. Her integrated marketing services background led to roles on global marketing teams for Nissan, Infiniti, Sony and Pioneer, and her category expertise ranges from automotive to packaged goods, consumer electronics to financial services, dot‐coms to fashion. Kristi works with a number of universities, as well as the American Association of Advertising Agencies, on integrated marketing education programs, and is a frequent speaker on the influence of technology on culture and politics.

Kristi earned her M.B.A. from DePaul University’s Kellstadt School of Business in Chicago, and undergraduate degrees in Advertising Management from DePaul University, and Technical Illustration/Commercial Art from Ferris State University in Big Rapids, Michigan. She has served on the board of directors of NeoEdge, a technology company specializing in the casual gaming space, and is currently a member of the advisory board for Involver, which develops social networking applications for marketers.

Who is Publicis?

Publicis & Hal Riney is an American advertising agency, founded in San Francisco in 1977 by Hal Riney as Hal Riney & Partners. He had previously led the west coast office of Ogilvy & Mather since 1976. They are best known for their award-winning work on Saturn automobiles and HP. Other notable campaigns have been for Sprint, Crocker Bank, Perrier, Alamo Rent A Car, Henry Weinhard’s, E & J Gallo Winery (specifically Bartles & Jaymes). Riney had previously created and narrated the noted Morning in America and Bear in the woods television commercials for the successful Ronald Reagan 1984 Presidential re-election campaign.The agency was purchased by Publicis in 1998.

What: a2n2 Power Lunch with Kristi D. VandenBosch
When: Tuesday, April 6, 2010
Where: Harrah’s Convention Center

April’s Power Lunch is sponsored by the Reno News & Review.

RSVP by Friday, April 2

Buy Your Tickets Online

Join a2n2 Today, Get the Member Lunch Price!

If you have any questions about or problems with the online payment process, please let us know at customerservice@a2n2.com

February 2 | Chris Kelly: Marketing Tonik

RSVP by January 28 | Buy tickets online

Chris Kelly

Online and offline advertising and marketing are no longer silos unto themselves. If you want to boost the bang in your marketing buck, you need to integrate.

a2n2 Presents Chris Kelly, Managing Director of G2 direct & digital, for the February Power lunch on Tuesday the 2nd. Chris will share his experience marketing to 18 – 29 year old uninsured Californians for Tonik Healthcare using industry and audience research to integrate an offline and online campaign.

What: a2n2 Power Lunch with Chris Kelly
When: Tuesday, February 2, 2010
Where: Harrah’s Convention Center

About Chris Kelly

Christopher Kelly has twenty-five years of marketing experience in Banking, Technology, Telecommunications and Financial Services companies. As a published author and recognized leader in customer relationship management, Chris is a frequent speaker both domestically and internationally. Chris has been a member of several senior management teams with start-ups, turnarounds and Fortune 500 companies alike, demonstrating creativity, quantifiable results, leadership and seasoned management skills.

Chris’s marketing experience includes: product and brand marketing, direct marketing, database marketing and market research. He is an expert of developing and implementing information based marketing strategies that provide quantifiable results that support the brand and deliver the desired client experience.

RSVP by Thursday, January 28

Buy Your Tickets Online

Join a2n2 Today, Get the Member Lunch Price!

If you have any questions about or problems with the online payment process, please let us know at customerservice@a2n2.com

How to Build a Sustainable Brand from Scratch

Charles Orlando

Ever wonder what the problem with women is? Charles Orlando has some experience with that. So he wrote a book about it: The Problem With Women… is Men: The evolution of a man’s man to a man of higher consciousness

But books don’t sell themselves, so Charles put his 17 years of marketing, PR and Social Media experience to work cutting through the sea of relationship books and marketing his work on a limited budget. In the process he built a following, increased unique visitors to his blog from 250 per month to over 10,ooo per month, achieved mainstream TV and radio interviews, and drove sales of thousands of books. And at January’s A2N2 Power Lunch he’ll tell us how.

What: a2n2 Power Lunch with Charles Orlando
When: Tuesday, January 5, 2010
Where: Harrah’s Convention Center

RSVP by Thursday, December 31st

Buy Your Tickets Online

Join a2n2 Today, Get the Member Lunch Price!

If you have any questions about or problems with the online payment process, please let us know at customerservice@a2n2.com