a2n2Advertising Association of Northern Nevada

Kristi D. VandenBosch: CEO of Publicis & Hal Riney

And THEN What Happens?
Reinventing Marketing in a Post-Recession World

Kristi D. VandenBosch

Every business from the mom-and-pop corner store to multinational enterprises have felt the changes which have swept the globe in the past year. Due to the recent recession and behavioral changes in the very basic way that people relate to brands and brand identity, businesses are being forced to look at the way they connect with their customers.

Kristi D. VandenBosch, CEO of Publicis & Hal Riney, will discuss the cultural shift in buying and spending behavior and how to help your clients connect with consumers in increasingly pertinent ways, adding digital, mobile, social and experiential tactics. With over 20 years of experience in the advertising and marketing fields, her forward thinking perspective on the changing landscape of advertising and marketing is particularly relevant during these turbulent and uncertain times.

Be sure to save Tuesday, April 6, on your calendar as this discussion will undoubtedly prove to be very intriguing and incredibly educational for everyone, regardless if you’re a business owner or creative professional and is an incredible opportunity to interact with one of the advertising industries top minds.

Who is Kristi VandenBosch?

Kristi joined Riney in 2009, becoming one of the first CEOs of a “traditional” advertising agency drawn from a nontraditional background. Her experience includes leading a regional network for TBWA Worldwide, as North American President of digital agency TEQUILA, as well as Managing Director tenures at Omnicom’s Direct Partners, and Draft Worldwide. Her integrated marketing services background led to roles on global marketing teams for Nissan, Infiniti, Sony and Pioneer, and her category expertise ranges from automotive to packaged goods, consumer electronics to financial services, dot‐coms to fashion. Kristi works with a number of universities, as well as the American Association of Advertising Agencies, on integrated marketing education programs, and is a frequent speaker on the influence of technology on culture and politics.

Kristi earned her M.B.A. from DePaul University’s Kellstadt School of Business in Chicago, and undergraduate degrees in Advertising Management from DePaul University, and Technical Illustration/Commercial Art from Ferris State University in Big Rapids, Michigan. She has served on the board of directors of NeoEdge, a technology company specializing in the casual gaming space, and is currently a member of the advisory board for Involver, which develops social networking applications for marketers.

Who is Publicis?

Publicis & Hal Riney is an American advertising agency, founded in San Francisco in 1977 by Hal Riney as Hal Riney & Partners. He had previously led the west coast office of Ogilvy & Mather since 1976. They are best known for their award-winning work on Saturn automobiles and HP. Other notable campaigns have been for Sprint, Crocker Bank, Perrier, Alamo Rent A Car, Henry Weinhard’s, E & J Gallo Winery (specifically Bartles & Jaymes). Riney had previously created and narrated the noted Morning in America and Bear in the woods television commercials for the successful Ronald Reagan 1984 Presidential re-election campaign.The agency was purchased by Publicis in 1998.

What: a2n2 Power Lunch with Kristi D. VandenBosch
When: Tuesday, April 6, 2010
Where: Harrah’s Convention Center

RSVP by Thursday, April 1st

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